Some small businesses are experimenting with new Web-marketing services that integrate social media. While entrepreneurs say they've seen some positive results, some of the services carry hefty fees and their long-term value remains unclear.
When David Arrick thought about using skills gained at an elite Wall Street law firm to transition from one job sector to another, real estate development in Dubai was his next logical career choice. When that didn't pan out, it was cupcakes. Mancakes, to be exact.
WSJ